By Brittany Chain For Daily Mail Australia
Published: 22:50 EDT, 17 July 2019 | Updated: 02:27 EDT, 18 July 2019
With a new 'must try' product launching every day, it can be hard to know what beauty buys are worth your time.
But there's one 'no-fuss' beauty brand making waves across Australia and beyond for it's simple take on skincare - and nothing is over $22.
The Inkey List may not be a 'household name' yet, but it's already selling a product every 30 seconds thanks to a cult like following online.
Now retailing at Sephora stores across Australia, the unique skincare formula is an affordable option for all your favourite products.
Kaolin Clay Face Masks retail for just $12 while beauty lovers can snap up a bottle of Rosehip Oil for a cool $17.
The Inkey List may not be a household name yet, but it has a cult like following who are buying a product every 30 seconds
Now retailing at Sephora stores across Australia, the unique skincare formula is an affordable option for all your favourite products
Lactic Acid Face Serum - $18.00
Kaolin Clay Face Mask - $12.00
Alpha Hydroxy Acid Serum - $18.00
Beta Hydroxy Acid Exfoliant - $20.00
The most expensive products in the range - Polyglutamic Acid Serum and the Hepta-Peptide Serum - retail at just $22.
The brand's co-founders Mark and Colette told Popsugar they believe their product stands out in an overly saturated market due to the simplicity they offer.
'There is too much confusion, too much information and misinformation and its causing people to not engage in skincare.
'Inkey is different because we're simplifying skincare to make it really easy to understand and to use - while still keeping that everyday price point,' they said.
Mark said The Inkey List is in no way a manufacturer - meaning they deal directly with the source of the ingredient and are often dealing with raw materials from suppliers.
He said they're able to keep costs down for consumers by giving suppliers something that their competitors can't - their time.
The beauty world is constantly changing and reinventing itself, but one no-fuss beauty brand prides itself on keeping things as simple as possible - and buyers are loving it
Kaolin Clay Face Masks retail for just $12 while beauty lovers can snap up a bottle of Rosehip Oil for a cool $17
'I am usually a little skeptical when trying new skin care as I have quite sensitive skin. However, this gem of a bottle is amazing and a bargain. I have been using it day and night for the past week and my skin feels so hydrated all day long.'
'I have been using this serum 4 weeks and the results are terrific. I used to have puffy under eye with dark circles, but now no more.'
'I have been using this serum for 15 days and love it. My face is so smooth and had compliments from people. I did notice my lines near the eye area reduce and skin is super hydrated.'
Mark and Colette test new ingredients from suppliers and keep on top of trends to keep their products as relevant to the market as possible.
The no-frills skincare line vows to continue making products that are simple and accessible for all consumers.
'From transport to packaging, its really important to keep that as simple and intuitive as possible.
'We want to make sure the formula stays with integrity and is protected. That means no double walls, you don't see droppers or drippers or what have you. You literally get what you pay for because in our products you pay for the formulation and nothing else.'
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