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Beauty drinks refer to nutraceutical beverages that are anti-aging, makes the skin more radiant, and minimizes the appearance of acne, scars, and pigmentation. Beauty drinks refer to both carbonated and non-carbonated beverages, which are used to maintain natural beauty during aging. The beauty drinks contain various vitamins, minerals, amino acids, and antioxidants. It helps to support diets by encouraging metabolism. The drinks are formulated with hyaluronic acid, collagen, antioxidants, and Q10, which improves suppleness and also minimizes wrinkles. Beauty drinks category is a new category in the beverage industry. Though some beverage categories contain a variety of different vitamins, beauty drinks offer something new and vital to the human body.
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Key drivers of the beauty drinks market
Surge in the usage of anti-aging products, increasing air pollution, busy lifestyle of customers, and increasing number of health conscious people are the main reasons for the expansion of the market. The rising air pollution and hectic and stress-filled lifestyles mostly result in early aging. Men and women between 16-35 years of age (younger women), are expected to account for the largest market share during the forecast period. The convenience associated with beauty drinks, along with low or zero side effects of these drinks is pushing its demand among younger women. Innovative distribution channels, such as e-commerce channels are also boosting the consumption of beauty drinks during the past few years.
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Untapped scope creating opportunities in the beauty drinks market
Manufacturers keep innovating and improving their products to cater to a larger audience. Recently, Laneig, a beauty drink brand, launched the new Collagen Drink. Collagen comprises 30% of total protein in the human body. The major constituent of connective tissues – collagen- supports healthy skin, hair and nails, protects the joints and mucus membranes, as well as ensures strong, healthy bones. Collagen is also required for supple, elastic skin, as well as for the renewal of skin cells. However, the percentage of collagen in the body lessens post 25 years of age. Collagen also becomes fragmented with age, and its loss is responsible for a whole host of problems such as melasma, hair loss, arthritis, and more, which is why the presence of collagen in beauty drinks has created new opportunities for the product in the market. Furthermore, leading players are inclined to introduce gluten- and lactose-free and vegan product variants with no added sugars, preservatives, and flavorings to expand their market reach. Such factors create new opportunities for the product in the market.
Harmful ingredients a restraint for the beauty drinks market
There are many harmful ingredients present in packaged beauty drinks which are quite toxic and harmful to the human body. Use of synthetic colors, fragrances etc. are not very beneficial for the human body. Commercial beauty drinks are getting replaced by natural fruit juices such as beetroot, and papaya juice that keeps the skin nourished and healthy. These factors can restrain the beauty drinks market
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The European market accounts for highest share in the beauty drinks market in terms of revenue contribution as compared to markets in other regions due to increased adoption of beauty drinks from various end-users such as teenagers, elderly men and women, and restaurants. Advent of online platforms such as company owned portals, e-commerce portals, and third party portals benefit different manufacturers of beauty drinks and are contributing to the growth of the beauty drinks market in the region. Beauty drinks are mostly consumed as a detoxifying drink and as an anti-aging agent in Europe. Emergence of online platforms have helped many manufacturers in increasing their geographical presence, which is anticipated to drive the growth of the beauty drinks market.
Key players operating in the global market
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